Module 2:
Authentically Express Your Message
Congratulations! You’ve completed Module 1 and are now ready to start creating your message.
In this Module, you’ll discover how to authentically express your message.
We’ll create your Core Message, which is the heart of your brand. And your Marketing Message will clearly explains what you do and who you help.
Then we’ll infuse your Core Message into your Marketing Message to create a truly Magnetic Message that lets you stand out from everyone else.
Know that your message will evolve and refine itself as you start sharing it and as your business evolves. Give yourself the space and permission to allow this to happen.
Part 1 - Overview
1 | Download Module 2 Action Guide | |
2 | Watch the video, "Part 1 - Intro" | |
3 | Review Part 1 in the Action Guide |
Download Module 2 Action Guide
Let's take a closer look at the different kinds of messaging we're going to create.
Watch the Intro training video and review Part 1 in the Action Guide.
Part 2 - Core Message
4 | Watch the video, "Your Core Message" | |
5 | Complete Part 2 in the Action Guide - Your Core Message |
Your Core Message is the heart of your brand. It’s your unique stand or perspective, and let's you stand out from everyone else.
Watch the training video "Your Core Message" and complete Part 2 in the Action Guide.
Part 3 - Magnetic Marketing Message
6 | Watch the video, "Your Marketing Message" | |
7 | Complete Part 3 in the Action Guide - Your Marketing Message |
Your Magnetic Marketing Message is a snapshot of what you do, who you help and why people should work with you.
We’ll do this in 2 stages. First, we’ll start with the “head” part and create a simple Marketing Message. Then we’ll infuse your Core Message to create a truly Magnetic Marketing Message.
Watch the training video "Your Magnetic Marketing Message" and complete Part 3 in the Action Guide.
Bonus Resource
It’s best to use Action Words in your marketing and communications to bring you and your unique abilities to life.
This bonus resource will help you identify some action words you can use in your marketing.